How to perform SWOT Analysis with Gemini AI in Google Sheets?

Final Results performed by AI

A table provides a clear and concise overview of the internal and external factors affecting Apple, Microsoft, Google, Amazon, Meta.

What is SWOT Analysis?

SWOT analysis is a strategic planning tool used to identify and evaluate the Strengths, Weaknesses, Opportunities, and Threats related to a business, project, or industry.

• Strengths: Internal attributes and resources that give the organization a competitive advantage.
• Weaknesses: Internal factors that may hinder the organization’s success or put it at a disadvantage.
• Opportunities: External factors or trends that the organization could exploit to its advantage.
• Threats: External challenges or obstacles that could cause problems or harm the organization.

SWOT analysis helps businesses make informed decisions by understanding both internal and external factors that can impact their objectives.

Step-by-Step Guide

1. Install Gemini AI for Google Sheets: If you haven’t already, install the add-on to get started.
2. Set Custom Instructions: In the video, we demonstrate how to set custom instructions to guide the AI in delivering focused and relevant analysis. For instance, you can instruct the AI to keep responses concise, ensuring each point is within 30 words.
3. Prompt with AISEARCH formula.

=AISEARCH("Imagine you are a market researcher asked to quickly brief someone on "&$A2&". List 3 "&B$1&" of "&$A2&" in point form using '-'. Keep each point within 30 words.")

Here are the full analysis conducted by Gemini AI:

SWOT Analysis of Apple

• Strengths:
  • Brand loyalty amongst consumers.
  • Strong financial performance with high revenue.
  • Innovative products and a reputation for quality.
• Weaknesses:
  • High prices relative to competitors, potentially limiting market share.
  • Dependence on a small number of product lines, increasing vulnerability to market shifts.
  • Criticism for restrictive repair policies and practices.
• Opportunities:
  • Growing demand for wearable technology.
  • Expansion into new markets, such as India.
  • Development of new services, like healthcare and finance.
• Threats:
  • Increased competition from rivals, especially in emerging markets.
  • Dependence on a limited number of suppliers, making the supply chain vulnerable.
  • Potential for economic downturns to decrease consumer spending on premium products.

SWOT Analysis of Microsoft

• Strengths:
  • Strong brand recognition and reputation.
  • Diverse portfolio of products and services, including cloud computing.
  • Large user base across operating systems and productivity software.
• Weaknesses:
  • Overdependence on the Windows operating system for revenue.
  • Slow to innovate in emerging markets like mobile computing.
  • Subject to antitrust scrutiny and legal challenges.
• Opportunities:
  • Expanding its cloud computing market share through Azure.
  • Capitalizing on the growing gaming market with Xbox and game streaming.
  • Exploring new opportunities in artificial intelligence and its applications.
• Threats:
  • Intense competition in various markets, including cloud computing, gaming, and operating systems.
  • Dependence on the personal computer market, which is experiencing slowing growth.
  • Cybersecurity threats and data privacy concerns impacting its software and cloud services.

SWOT Analysis of Google

• Strengths:
  • Strong brand recognition and reputation.
  • Dominant market share in search and advertising.
  • Highly profitable advertising business model.
• Weaknesses:
  • Dependence on advertising revenue makes Google vulnerable to market fluctuations and competition.
  • Criticism and legal challenges over privacy practices and data collection.
  • Difficulty penetrating certain markets like social media despite numerous attempts.
• Opportunities:
  • Expanding Google Cloud platform’s market share.
  • Growth in the digital advertising sector.
  • Leveraging AI advancements to create innovative products and services.
• Threats:
  • Intense competition from established and emerging tech companies.
  • Growing regulatory scrutiny and potential antitrust actions.
  • Dependence on advertising revenue and shifts in user behavior.

SWOT Analysis of Amazon

• Strengths:
  • Extensive product selection attracting a large customer base.
  • Customer-centric approach with features like Prime fostering loyalty.
  • Strong brand reputation associated with reliability and convenience.
• Weaknesses:
  • Amazon faces heavy competition, which can impact its market share and profitability.
  • The company heavily depends on third-party sellers, which poses risks related to quality control and counterfeit products.
  • Amazon’s rapid expansion and acquisitions can lead to integration challenges and potential financial risks.
• Opportunities:
  • Expanding its grocery delivery service to reach more customers.
  • Growing its international presence in emerging markets.
  • Increasing its product selection with a focus on private label brands.
• Threats:
  • Increasing competition from established retailers and emerging e-commerce platforms.
  • Regulatory scrutiny and potential antitrust actions against Amazon’s business practices.
  • Dependence on third-party sellers, which presents risks related to counterfeit products and quality control.

SWOT Analysis of Meta

• Strengths:
  • Largest social media network globally, connecting billions of users.
  • Strong advertising platform offering targeted advertising opportunities.
  • Diverse portfolio of apps and services beyond social networking.
• Weaknesses:
  • Declining user engagement, especially among younger demographics.
  • Revenue highly dependent on advertising, a volatile market.
  • Ethical concerns and controversies surrounding privacy and data usage.
• Opportunities:
  • Meta’s dominance in social media offers a vast audience for monetizing products and services.
  • Meta can leverage its user data to develop targeted advertising solutions for businesses.
  • Emerging technologies like the metaverse present new avenues for growth and innovation.
• Threats:
  • Declining user engagement, especially among younger demographics.
  • Regulatory scrutiny and antitrust concerns impacting operations.
  • Growing competition from platforms like TikTok and changes in online advertising.

Conclusion

Gemini AI for Google Sheets is an essential tool for anyone involved in strategy or marketing. It streamlines the SWOT analysis process, providing valuable insights that can guide your strategic decisions. Whether you’re a business analyst, tech strategist, marketer, or researcher, mastering AI-powered market research with Gemini AI will give you a competitive edge.

Ready to enhance your market research and SWOT analysis? Watch our video to see Gemini AI in action and discover how you can use AI to unlock strategic insights for your tech business.