How to Import Google Trends Data into Google Sheets (Free, No Code)

Download a chart from Google Trends as a CSV file, then open it in Google Sheets using File → Import. This free, no-code method creates a snapshot, not a live connection. AI can help analyse the imported data, but it does not replace the import step.

How do I import a Google Trends CSV into Sheets?

Open Google Trends.
Search your keyword (or compare multiple keywords).
Set location + time range (for example: Worldwide, Past 12 months).
Click the download icon at the top right of the chart you want to export.
In Google Sheets, use File → Import → Upload and select the CSV. Choose Insert new sheet(s) to keep existing tabs intact.
Check the imported headings, dates and values before creating a chart or report.

To refresh a manual report, repeat the export and import. Keep the original data in a separate tab from your analysis, and record the keyword, geography and date range. If you reuse the data, attribute it to Google Trends.

Can Apps Script refresh Google Trends automatically?

Only if you have a working data source and permission to access it. Apps Script alone does not provide Google Trends data, and writing example rows into a sheet is not an import. This guide does not provide an automatic Trends fetch script.

As checked on September 9, 2026, Google offers an official Google Trends API alpha, but access is limited to selected testers, not open to everyone. Without API access, use the manual CSV workflow or evaluate a third-party provider's access terms, costs and refresh support. Neither an Apps Script trigger nor an AI formula grants API access.

How can AI help after I import the data?

AI can summarise the rows you have already imported for content planning. It does not fetch or refresh Google Trends in this workflow.

Use a trends export as input table (keyword, date, index).
Summarise changes supported by the imported values, then check the summary against the raw data.
Create a publish-priority score from momentum + business intent.

If you already use SimpleMetrics in Google Sheets, start here: Google Gemini for Google Sheets.

Common mistakes (and fixes)

Comparing different date windows: Keep one consistent window for all keywords.
Mixing geographies: Don’t compare US-only and Worldwide values in one chart.
Treating the website's Trends index as absolute volume: Website interest-over-time exports use relative interest (0–100), not raw search counts. The API alpha uses consistently scaled data that is not scaled from 0 to 100.

FAQ

Can I import Google Trends to Sheets automatically?

Not with the CSV steps in this guide. Automatic refresh needs an accessible data source and an integration. The official Google Trends API is in restricted alpha as of September 9, 2026; Apps Script and AI formulas do not grant access.

Is Google Trends data free?

The Google Trends website and manual CSV export are free to use. Do not assume a third-party connector or an AI analysis service is free.

What is the best setup for SEO teams?

Keep the raw export separate from keyword clusters, a scorecard and your content backlog. Record the keyword, geography and date range, and refresh the CSV manually unless you have a working integration.

Official sources

Google Trends CSV export and citation instructions: https://support.google.com/trends/answer/4365538?hl=en
Google Trends API alpha access and scaling, checked September 9, 2026: https://developers.google.com/search/apis/trends

Next step

After importing trends, pair them with ranking and traffic data so your content decisions are based on both demand and performance. Related reads: prompt framework, data analysis workflow, and formula reference.